Google Ads for Solicitors & Law Practices
Paid search that brings the right enquiries to your firm – built and managed by someone who’s run this specifically for solicitors, not adapted from a generic small-business template.
A track record built specifically in legal
Over the last two years, I’ve run 84 Google Ads campaigns for law firms and solicitors, working with over 10 legal practices across areas including divorce and family law, conveyancing, and CICA claims. Across that work, campaigns have driven tens of thousands of visitors to law firm websites and contributed to thousands of new client enquiries.
Why legal PPC is different from generic PPC?
High cost-per-click, low tolerance for waste
Legal search terms are some of the most expensive in the country, so campaigns need tight targeting and constant refinement, not a set-and-forget approach.
SRA-conscious messaging
ad copy and landing pages need to stay within solicitor advertising guidance, not just general ad best practice.
Practice-area specific targeting
a divorce enquiry and a conveyancing enquiry behave completely differently in how people search, what they click, and what convinces them to call. Generic marketing agencies often run the same playbook across every client; legal advertising needs a different structure per practice area.
Campaign Build & Strategy
Campaigns built around your specific practice areas – family law, conveyancing, CICA claims and beyond – not a generic template applied to every client.
Local Legal Practice Search
Making sure you’re seen when someone nearby searches for your service – think Google Maps and searches like “divorce solicitor near me.”
Landing Page & Conversion Review
A click that doesn’t convert is wasted spend. I’ll review your landing pages and recommend changes so enquiries actually come through, not just traffic.
Budget & Bid Management
Legal keywords are some of the most expensive in the country, ongoing management to keep spend focused on the clicks that actually turn into enquiries.
Compliance-Conscious Ad Copy
Ad messaging written with SRA advertising guidance in mind, not just general ad best practice – so campaigns perform without creating a compliance headache.
Plain-English Monthly Reporting
Enquiries and cost-per-enquiry, explained clearly – not a dashboard full of clicks and impressions with no context for what they actually mean for your firm.
Our Partners
Delivery comes from knowing who can achieve the greatest results, for the maximum impact. We’re proud to partner with Martech stacks built for growth.
No Jargon. No Nonsense.
Just Results.
Get a free consultation
>>>>>>>>
Get a Free Consultation
Get the best results for your budget
“Working with Lewis at has been a pleasure. His knowledge and expertise keeps our PPC account running optimally and cost-effectively. Lewis always has valuable suggestions about how we can improve our conversions and get the best results for our budget. I would highly recommend working with Lewis-Scott – great customer service and advice you can trust.” Laura O’Connell, Supply Desk
Typically within two weeks of our first conversation – covering targeting and practice areas, budget and landing page review, then build and launch.
Most of my experience is in family law, divorce, conveyancing and CICA claims, though the same approach applies across most legal practice areas.
There’s no lock-in – 30 days’ notice to cancel at any time. That said, I’d recommend three months as a fair window to properly show what a campaign can do, since legal PPC typically needs some initial data and refinement before it hits its stride.
Both, if you need it — see service overview for solicitor marketing page for an overview of everything on offer.